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Klarna will now let you pay them so you can pay them less money
Dollars and sense? | Illustration by Hugo Herrera / The Verge
Great news for those of you already experiencing subscription fatigue: you can subscribe to buy now‚ pay later (BNPL) service Klarna for $7.99 a month.
At first glance‚ this seemed pretty fucking weird to me. I mean‚ the entire point of Klarna is that you can essentially do layaway without paying any kind of interest; Klarna has partnered with a wide array of retailers — from Dolce &; Gabbana to 1-800-Flowers.com to Macy’s — to create this service. So what’s the consumer value in the subscription?
The subtext of the announcement is‚ “Hey look‚ another revenue stream!”
Well‚ let’s say you shop at‚ I dunno‚ Target or Kroger or Safeway. These retailers aren’t affiliated with Klarna‚ so if you try to use the service there‚ you have to pay a...
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