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T-Mobile is turning phone plans into VIP rewards programs
T-Mobile wants to be more than just your network. | Illustration: Alex Castro / The Verge
T-Mobile wants you to see it as more than a wireless company‚ so it’s flattering its customers with status. The company is launching a new program called Magenta Status‚ which includes a set of new perks for subscribers as well as the benefits already offered by T-Mobile Tuesdays. The company is partnering with Hilton‚ Hertz‚ and Live Nation to offer discounts‚ which can all be managed by the rebranded T-Mobile Tuesdays app‚ now called T Life.
Only T-Mobile’s own subscribers will be eligible for Magenta Status — Metro by T-Mobile customers aren’t. The new program adds discounts on top of the existing T-Mobile Tuesday promotions‚ including a $5 ticket to a different movie every month‚ 25 percent off some Live Nation tickets‚ discounts on...
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