AMD is moving its focus away from high-end GPUs in an effort to grow sales and market share. Its new AMD Radeon GPUs will instead target mid-tier and budget gamers to help challenge Nvidia’s dominance over the market. AMD confirmed the news during a question and answer session at the IFA 2024 tech showcase in Berlin. AMD is now going to “focus on scale” in an effort to hold “40 to 50 percent” of the GPU market by moving towards cards that can benefit a bigger share of gamers, rather than focusing on enthusiasts at the top end. This isn’t necessarily a bad idea, as some of the best graphics cards for budget and mid-tier gamers belong to AMD. Continue reading It’s official, AMD is abandoning high-end Radeon gaming GPUs for now MORE FROM PCGAMESN: Ryzen 7 7800X3D review, Best gaming CPU, Radeon RX 7800 XT review