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M4 iPad Pro isn’t selling well, and I blame iPadOS more than the price
I won't blame you if you'll keep thinking about the ultra-thin M4 iPad Pro once you're done using one in a store. The tablet is incredibly thin and light, the OLED screen is amazing, and the M4 chip guarantees great performance and battery life. The 2024 iPad Pro will also support Apple Intelligence once it's out later this month.
But, also, I won't blame you if you decide not to pay $999 or $1,299 for an incredibly powerful computer that's not a complete computer. It's iPadOS 18 that made me think twice about buying the M4 iPad Pro. I didn't go forward with the purchase.
It turns out others might have had similar thoughts. The M4 iPad Pro isn't selling that well. A recent report from display expert Ross Young says that Apple has cut orders for both 11-inch and 13-inch OLED panels. Ross further said that iPad Pro sales will fall way short of expectations. Initial estimates saw Apple selling 10 million combined units. Ross now estimates that Apple will sell just 6.7 million iPad Pros.
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