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Apple exec pulls back the curtain on some of Apple Intelligence’s inner workings
The iPhone 16's signature feature is, without a doubt, Apple Intelligence. That's what the iPhone 16 marketing is all about. However, that signature feature is missing in action right now, as Apple needed more time to roll out the first of its homegrown AI features. The good news is that Apple is getting ready to roll out iOS 18.1, which will bring the first Apple Intelligence features to iPhone 16 buyers. Last year's iPhone 15 Pros will also support Apple Intelligence.
But Apple Intelligence isn't Apple's version of ChatGPT. It's a new computing experience with AI built-in, similar to what Google and Microsoft are trying to achieve. And unlike rivals, Apple places a big emphasis on data security and privacy.
That's why the iPhone 16 and iPhone 15 Pros will try to process AI requests directly on-device first rather than beaming the prompts to Apple's servers. However, Apple has also deployed "Private Cloud Compute" technology that will safeguard user data privacy while it's processed in the cloud.
So, how does the iPhone decide what to process locally and what to send to the cloud? Apple's software guru, Craig Federighi, explained all that in an interview ahead of the Apple Intelligence rollout that's set to begin next week.
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