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Tim Cook says Apple Intelligence was always going to be free
If you own an iPhone 15 Pro, iPhone 15 Pro Max, or any of the four iPhone 16 models, you can use Apple Intelligence for free. The same goes for iPads and Macs that feature Apple M-series chips. Apple Intelligence is available for free as part of the respective iOS, iPadOS, and macOS updates.
At the same time, Apple Intelligence, in its current state, is incomplete compared to what Apple showed at WWDC 2024. It'll take several more months to get that full Apple Intelligence functionality on the iPhone. And even then, work on Apple Intelligence will not stop as the company should add new capabilities year after year.
In its current state, Apple Intelligence can only be free. Will Apple ever charge for it? Tim Cook addressed the question in an interview, saying that the tech is as similar and pivotal as the iPhone's multitouch feature, which you also get for free with your iPhone purchase.
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