Merry Christmas to us, ladies. Today, Gildan shared a new holiday ad with everyone's favorite underwear model country singer Riley Green. Last year, he signed on as a spokesperson for Gildan brand, which is a clothing line that makes all sorts of staples like t-shirts, socks and of course, underwear. He previously admitted that the experience was a little uncomfortable, but that he wasn’t just modeling underwear during the photo shoot, and is also promoting some of their other basics like plain t-shirts and such: “I wasn’t really in my underwear the whole day, they got t-shirts and socks to make other stuff.” While it might’ve been outside of Riley’s comfort zone, I think I can confidently say on behalf of all of us ladies that the whole Gildan marketing team deserves a raise for the campaign and execution of every photo: https://www.instagram.com/p/CvsWE_aR_is/?utm_source=ig_embed&ig_rid=d422b8b0-47fa-4d26-9fa1-11ac8add1102 And this Christmas they delivered once again, sharing a new holiday ad that features Riley getting some new shirts, socks, and obviously, underwear, from his famous dog, Carl. You see Riley open the box in just a white t-shirt and underwear, talking to Carl about what he got and showing off his new undergarments: "What's this, Carl? Did you get me a something? Oh, nice, man. You can't get enough Gildan t-shirts. Back to basics, I like it. Oh yeah, this will be great for our morning runs right here. How'd you wrap this anyway?" You can watch it here: @rileyduckman #ad Carl is a dog of many talents. Thanks for the @Gildan gifts. Happy holidays, y’all. #gildanxrileygreen #gildan ♬ original sound - Riley Green Of course, like pretty much anything Riley does, it sent ladies into a tizzy online, where they of course left plenty of comments for him about how much they loved the ad: "Brief try on haul NOW." "How do we meet." "Couldn’t take my eyes off Carl, he really is just so perfect." "You look so good." "Carl is sooo thoughtful." "Okay Riley." "It’s not your looks but the love of Carl ✨✨✨." "Sweet Christmas." "Never been more jealous of a dog in my life." "I need him for Christmas." "So beautiful to watch." "Riley got all the women in a chokehold right now." "Looooord y’all know what I’m thinking!" "Daddy." The marketing team obviously knows what they're doing, and they're doing an amazing job, if I may say so myself. It's really the perfect match, and while Riley's obviously benefitting from it in terms of making money, we all get to benefit in so many ways, as well. What more can you really ask for? In addition to this ad, they've done  several other commercials too: https://www.youtube.com/watch?v=oGdJiorQSew Riley is wrapping up a pretty big 2024, after putting out a fantastic new album Don't Mind If I Do, and winning his first CMA Award with Ella Langley for their song "You Look Like You Love Me." He is gearing up to his the road on his extensive headlining 2025 Damn Country Music tour. DAMN COUNTRY MUSIC TOUR DATES: March 27, 2025 – Abbotsford, BC – Abbotsford Centre March 28, 2025 – Kelowna, BC – Prospera Place March 30, 2025 – Regina, SK – Brandt Centre April 3, 2025 – Kingston, ON – Slush Puppie Place April 4, 2025 – Toronto, ON – Coca-Cola Coliseum April 5, 2025 – London, ON – Budweiser Gardens May 1, 2025 – Athens, GA – Akins Ford Arena May 9, 2025 – Lake Charles, LA – Lake Charles Event Center May 10, 2025 – Tupelo, MS – Cadence Bank Arena May 29, 2025 – Youngstown, OH – Youngstown Foundation Amphitheatre May 30, 2025 – Cincinnati, OH – The Andrew J Brady Music Center May 31, 2025 – Detroit, MI – Michigan Lottery Amphitheatre at Freedom Hill June 12, 2025 – Baltimore, MD – Pier Six Pavilion June 13, 2025 – Wilmington, NC – Live Oak Bank Pavilion June 14, 2025 – Raleigh, NC – Coastal Credit Union Music Park June 19, 2025 – Franklin, TN – FirstBank Amphitheater June 21, 2025 – Huntington, WV – Marshall Health Network Arena July 24, 2025 – New York, NY – The Rooftop at Pier 17 July 25, 2025 – Boston, MA – MGM Music Hall at Fenway July 26, 2025 – Gilford, NH – BankNH Pavilion August 21, 2025 – Bonner, MT – KettleHouse Amphitheater August 22, 2025 – Idaho Falls, ID – Mountain America Center August 23, 2025 – Nampa, ID – Ford Idaho Center Amphitheater