Omnicom Takes Aim at Big Tech, AI Era With $13B Interpublic Deal
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Omnicom Takes Aim at Big Tech, AI Era With $13B Interpublic Deal

Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic Group, creating the world's largest advertising agency as traditional players look to better compete with Big Tech firms amid accelerating use of AI.