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Hey Spotify Wrapped 2024, What The Hell Is “Pumpkin Spice Western Sad Country”?
Happy Spotify Wrapped Day to those who celebrate.
Since 2016, at the end of November or early December, Spotify has allowed users to view a compilation of data about their activity on the platform over the past year in a visually pleasing storytelling-like way. From telling users how many minutes of music they've listened to their top songs and artists of the year, the platform lays it out so you can see your music and podcast listening trends from the year.
https://twitter.com/WhiskeyRiff/status/1864335191684141372
Apple Music has since adopted something similar over the last few years as Spotify Wrapped has become increasingly popular, but (sorry, Apple Music users) Spotify goes above and beyond to share some "fun" listening trends with you about your year.
During the 2021 Wrapped drop, Spotify gave you your "Audio Aura," which helped identify your aura based on the music you reached for most. And it was actually pretty cool. I'm not very into auras, but rereading what each color was associated with while working on this blog shows the direct tie between music and emotion.
"Purple: This aura color pairs well with passionate music listeners. Purple auras tune in to get amped up, entertained, and moving while they navigate the twists and turns of their day.
Green: Calm, analytical, and introspective are the traits that describe a green aura. These listeners gravitate toward complex music to tame their fast-moving minds.
Pink: Often described as the hopeless romantics of the aura spectrum, pinks view the world with a sense of optimistic, childlike wonder.
Orange: Oranges are the rebellious and bold type. They share a need for high-energy, confidence-boosting sounds.
Yellow: Yellows like their music to align them to the goals of their day, fueling their need for focus, motivation, and self improvement all while reducing any nerves that could get in the way.
Blue: Blues are wistful or emotional, and this hue reflects listeners who seek out music to feel their feelings out loud."
This year, however, Spotify tried a little too hard in the creative department when releasing Wrapped. After informing listeners about their top listened-to songs and artists, Spotify told its users how their musical moods evolved. The platform pinpointed three months, told you what genre you leaned the most into, and compared that to genres from other months. Spotify tagged this segment of Wrapped as your "2024 Musical Evolution."
In theory, this is a super cool concept. Many of us change our musical preferences depending on the season. We all know that as a country music blogger, I listen to A LOT of country, but I also love listening to pop and house music, so it's cool to see what times of year I gravitate toward those genres and veer away from my country music roots.
However, how Spotify chooses the genres' names during this "musical evolution" is insane. We all know there are many different subgenres within a genre under the "country" umbrella; you can also find folk, pop country, Appalachian music, southern rock, Americana, and much more. But this year, Spotify just took as many adjectives as possible and shoved them before a genre to describe your listening habits.
For example, my May evolution was titled "Equestrian Western Country" and included artists like Chris Stapleton, Zach Top, and Toby Keith. But why did they need to add "equestrian" before that? If you want to call out that I'm a horse girl, I hate to break it to you, Spotify, but I've been beating those allegations since the 2nd grade. Also... how do they know that?
Naturally, I was this and thought to myself, "What the f**k is this?" so I began asking my friends if their musical evolutions included some off-the-cuff genres. Some other interesting genre names that Spotify came up with included "Wild West Tavern Country Folk," which sounds objectively awesome, "Boujee Clean Rap Crunk," "Boujee Football Rap Season," "Pink Pilates Princess Hollywood Pop," "Wild West Cowboy Country Americana," "Pumpkin Spice Western Sad Country," and "Witchy Cowboy Country Americana."
If you haven't checked out your musical evolution, I highly recommend it. If anything, it will give you a good laugh.
All in all, though, Spotify users were underwhelmed by this year's wrap.
Check out some of the commentary.
https://twitter.com/shivlestat/status/1864297444361785638
https://twitter.com/lucysreputation/status/1864291904843571452
https://twitter.com/pscwyers/status/1864287411716468802
https://twitter.com/XCATB0Y/status/1864342554096861528
https://twitter.com/_FatherChels/status/1864342549982216614
https://twitter.com/s4pphlust/status/1864342545741840624
https://twitter.com/sandeliond/status/1864342309627711650