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Samsung’s Vision Pro rival might not launch until 2025
Samsung invited Google and Qualcomm to the Galaxy S23 Unpacked event in early February 2023 to tease the "next XR experience" the three companies were building. XR stands for mixed reality, and the announcement dropped at the height of Apple Vision Pro rumors. Well, back then, the Vision Pro product name was not official. But we knew Apple would unveil its own mixed reality device a few months later, at WWDC 2023.
More than a year later, I attended the Unpacked event in Paris, where Samsung unveiled the Galaxy Z Fold 6 and Flip 6. This happened just a few days before Apple started selling the Apple Vision Pro in stores in various European countries, France included.
Google was again present on stage. At the end of the show, Rick Osterloh hyped up the partnership between Google and Samsung. The high-ranking Google executive mostly focused on Gemini AI integration into the new foldable, but he also teased the "upcoming XR platform" the two parties have been developing.
While Osterloh did not provide any specifics about the device, a new report says the Samsung Vision Pro rival might be significantly delayed.
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