A new Apple ad for its AirPods Pro 2’s hearing aid feature is getting a lot of attention online as viewers say it’s the perfect antidote to woke advertising which has become far too commonplace. The pro-family ad, called “Heartstrings,” is making many viewers emotional. Instead of portraying the family patriarch as a bumbling fool, this ad puts a father with hearing loss at the center of a message that depicts a loving family in addition to promoting a product. The two-minute commercial opens with a family unwrapping gifts on Christmas morning. The father, who sits on the couch while the family opens presents around him, is presented as having some level of hearing loss. The muffled sounds of wrapping paper and people talking around him help the viewer understand his disability. CHECK OUT THE DAILY WIRE HOLIDAY GIFT GUIDE Next, he flashes back through memories of his daughter growing up, with these small moments also heard through a muted lens. Then, the father puts in the AirPods and turns up the hearing aid feature, making the sound clear. He can hear his daughter singing and playing “Our House” by Crosby, Stills, Nash & Young on her new guitar as he experiences the same memories from her youth again, but this time hearing them clearly. The commercial ends as the father looks at his daughter with tears in his eyes. The ad has close to 8 million views on YouTube as of Monday morning. After posting the clip on X, Apple CEO Tim Cook said: “I’m so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter.” “This is cool,” X owner Elon Musk replied. Plenty of other social media users pointed out how this ad signified a return to wholesome, effective advertising, which is a stark contrast to the woke Jaguar ad that generated a lot of negative attention last month. “Is Apple finally back to being non woke!?” another reply said. “Great commercial. Touching. Family oriented. Not woke!” another agreed. “I’m stunned. Apple just released the single greatest pro-parenting ad in the history of American advertising. The pro-family cultural revolution is here. Watch. Try not to cry…” podcaster Benny Johnson wrote. “I don’t know what’s better. The commercial, or the fact that we pushed the culture back to sanity where woke companies are realizing their ideologies were rejected by the American people,” another agreed.

When disaster strikes, we want a team of supportive people to be there for us. Luckily, the James City County Fire Department had the perfect people on their side during an unusual time of need. The week before Thanksgiving, a fire started underneath a parking lot at the Williamsburg Premium Outlets. As much as the local fire department tried, putting out the fire by themselves was not working. Luckily, the City of Newport Fire Department was more than willing to join them in extinguishing this ongoing fire. They also had the help of a contractor who had been hired by the property owner. The below video gives us an aerial view of this underground fire. @13newsnow The underground fire at the Williamsburg #hamptonroads#757###Premium Outlets continues to burn, now on its fourth day. 13News Now sent up a drone to survey the damage. Officials also said on Tuesday that the air quality continues to fall within "normal ranges." You can read more of their updates in our new story at the link in our bio. #jamescitycounty #williamsburg #virginia #localnews #weird #fire #drone #dronefootage #13newsnow #757 ♬ original sound – 13News Now With the fire underground, it burned through a stormwater system that was around 12 feet deep. It also spanned a three-acre parking lot. Plastic crates make up the stormwater system, so as pavement collapsed, the plastic crates began to burn, too. This quickly deteriorated the air quality, forcing nearby residents to stay inside or temporarily leave their homes. Firefighters Partner Up to Extinguish an Unusual Underground Fire in the Parking Lot of a Virginia Outlet Mall Alone, the James City County Fire Department struggled to put out the fire. But in joining forces with the others, equipment was used to clear paths for water hose streams. So, while it took five days to put out the fire, it was cleared just in time for the holidays. “We don’t run underground fires all that often. Certainly not to the scale of three acres and 12 feet deep,” fire chief Ryan Ashe says. “Luckily all of our partners here helped us manage this incident. Those relationships are really built pre-disaster, pre-event, and we were able to call on those folks to work on a challenge that none of us have dealt with before.” You can find the source of this story’s featured image here! The post Unique Challenge: Firefighters Finally Vanquish Multi-Acre Underground Fire appeared first on InspireMore.

AS EXPECTED, BIDEN PARDONS HUNTER... FOR ALL POSSIBLE CRIMES SINCE *2014*... ACCUSES HIS OWN DOJ OF POLITICAL TARGETING... Biden Breaks One Last Promise, Pardons Felon Son President Joe Biden pardoned his son Hunter Biden on Sunday after months of claiming he would not do so. After a Delaware jury convicted Hunter Biden in June on counts that he knowingly possessed the gun while suffering a drug addiction and made false statements on the purchase document, the president said that he would not commute his son’s sentence.

'This is how it’s supposed to work'

'Those cases get brought all the time'

'I'm battling something internal'

'Now he’s gone back on that'

The Army-Navy game will always be American royalty

The alleged victim refused to cooperate

'Predatory practice'