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Conservative activist Robby Starbuck announced on Monday that retail giant Walmart was the next major business to abandon woke policies and practices under pressure and the threat of wider public exposure. Starbuck, who has been systematically exposing major businesses that have implemented such practices, took to X and shared a video and a series of points he said he’d discussed with Walmart executives. WATCH: MASSIVE news: Walmart is ending their woke policies. I can now exclusively tell you what’s changing and how it happened. Last week I told execs at @Walmart that I was doing a story on wokeness there. Instead we had productive conversations to find solutions. Below are the… pic.twitter.com/BD02xJQ0X2 — Robby Starbuck (@robbystarbuck) November 25, 2024 “MASSIVE news: Walmart is ending their woke policies,” Starbuck announced. “I can now exclusively tell you what’s changing and how it happened. Last week I told execs at @Walmart that I was doing a story on wokeness there. Instead we had productive conversations to find solutions.” “I have to give their executives major credit because this will send shockwaves throughout corporate America,” Starbuck continued, adding, “This is the biggest win yet for our movement to end wokeness in corporate America.” He went on to say that the massive retailer had actually committed to implementing a number of changes that would root out wokeness that had permeated the company culture. Among the changes he said Walmart had committed to were: Surveys: Walmart will no longer participate in the HRC’s woke Corporate Equality Index. Products: Monitor the Walmart marketplace to identify and remove inappropriate sexual and / or transgender products marketed to children. Funding of Grants: Review all funding of Pride, and other events, to avoid funding inappropriate sexualized content targeting kids. Equity: We will not extend the Racial Equity Center which was established in 2020 as a special five-year initiative. Supplier Diversity: We will evaluate supplier diversity programs and ensure they do not provide preferential treatment and benefits to suppliers based on diversity. We don’t have quotas and won’t going forward. Financing eligibility will no longer be predicated on providing certain demographic data. LatinX: Walmart will no longer use the term in official communications. Trainings: Walmart will discontinue racial equity training through the Racial Equity Institute. DEI: Walmart will discontinue the use of DEI as a term while ensuring a respectful and supportive environment. Our focus is on Belonging for ALL associates and customers. “Remember, Walmart is the #1 employer in America with over 1.6 Million employees and they have a market cap of nearly $800B,” Starbuck concluded. “This won’t just have a massive effect for their employees who will have a neutral workplace without feeling that divisive issues are being injected but it will also extend to their many suppliers.” Starbuck noted that the effort to excise woke policies and practices had impacted companies worth more than $2 Trillion in total — and that having done so before Christmas opened the door for Americans to shop for the holidays without worrying about their money funding more woke policies. “Companies like Amazon and Target should be very nervous that their top competitor dropped woke policies first,” he said. “I think Target specifically will suffer serious sales problems as a result and Walmart will benefit.”

Canadian Prime Minister Justin Trudeau reportedly called President-elect Donald Trump on Monday night, just hours after Trump threatened to enact tariffs against Canada for border security issues. “Shortly after Trump’s post, Trudeau contacted Trump and the two leaders spoke by phone,” said Bloomberg News reporter Brian Platt. “According to a source, they talked border security and it was a ‘constructive call,'” he said. “Trudeau pointed out that the issues at the Canadian border are minuscule compared to the US/Mexico border.” Shortly after Trump’s post, Trudeau contacted Trump and the two leaders spoke by phone. According to a source, they talked border security and it was a “constructive call.” Trudeau pointed out that the issues at the Canadian border are miniscule compared to the US/Mexico border. https://t.co/4YC7BcDsbG — Brian Platt (@btaplatt) November 26, 2024 Just hours earlier, Trump said in a statement that he would be hitting Mexico, China, and Canada with tariffs on his first day back in office over matters related to illegal immigration and drugs. “As everyone is aware, thousands of people are pouring through Mexico and Canada, bringing Crime and Drugs at levels never seen before,” Trump said in-part. “On January 20th, as one of my many first Executive Orders, I will sign all necessary documents to charge Mexico and Canada a 25% Tariff on ALL products coming into the United States, and its ridiculous Open Borders.” “This Tariff will remain in effect until such time as Drugs, in particular Fentanyl, and all Illegal Aliens stop this Invasion of our Country!” he continued. “Both Mexico and Canada have the absolute right and power to easily solve this long simmering problem. We hereby demand that they use this power, and until such time that they do, it is time for them to pay a very big price!” Canadian premiers panicked over Trump’s threat and demanded that Trudeau take immediate action. Ontario Premier Doug Ford said in a post on X: “A 25 per cent tariff would be devastating to workers and jobs in both Canada and the U.S. The federal government needs to take the situation at our border seriously. We need a Team Canada approach and response—and we need it now. Prime Minister Trudeau must call an urgent meeting with all premiers.” A 25 per cent tariff would be devastating to workers and jobs in both Canada and the U.S. The federal government needs to take the situation at our border seriously. We need a Team Canada approach and response—and we need it now. Prime Minister Trudeau must call an urgent… — Doug Ford (@fordnation) November 26, 2024 Alberta Premier Danielle Smith posted on X: “The incoming US @realDonaldTrump administration has valid concerns related to illegal activities at our shared border. We are calling on the federal government to work with the incoming administration to resolve these issues immediately, thereby avoiding any unnecessary tariffs on Canadian exports to the U.S. Fortunately, the vast majority of Alberta’s energy exports to the U.S. are delivered through secure and safe pipelines which do not in any way contribute to these illegal activities at the border. As the largest exporter of oil and gas to the U.S., we look forward to working with the new administration to strengthen energy security for both the U.S. and Canada.” The incoming US @realDonaldTrump administration has valid concerns related to illegal activities at our shared border. We are calling on the federal government to work with the incoming administration to resolve these issues immediately, thereby avoiding any unnecessary tariffs… — Danielle Smith (@ABDanielleSmith) November 26, 2024

Turn Black Friday into a season of purposeful, joyful giving.